Fox Entertainment has just launched a line of NFTs based on the hit singing competition, The Masked Singer, in what could be its biggest reveal this session. And its first airdrop appears to have gone well, with Fox distributing 20,000 NFTs in less than 24 hours.
Fox has put $100 million into its new Blockchain Creative Labs division, which deals with NFTs. Fans claimed 10,000 free “Miss Masky” NFTs in “The MaskVerse” collection in ten hours yesterday. Because there was such high demand, Fox gave away another 10,000 of them today.
Each ERC-721 and 1155 collectible is minted on the Eluv.io blockchain and features a character from the Mask Singer television series. Users had to register their digital wallets on MaskVerse.com in exchange for the NFTs.
On October 20, Fox plans to open a marketplace where fans can buy, sell, and trade Masked Singer NFTs. Fox is launching Discord servers managed by Collab.Land, a Blockchain Creative Labs partner and token-gate access provider, to help grow the burgeoning crypto community.
Along with the launch of the Masked Singer NFT, Fox is collaborating with Rick and Morty creator Dan Harmon on Krapopolis, a blockchain-curated animated series that will feature NFT collectibles.
“The MaskVerse” will continue to release Mask Packs of Mask Singer NFTs in order to maintain momentum while experimenting with new ways to use crypto marketing. Fans and collectors will be able to participate in a voting game in November, correctly guessing which characters will be eliminated in the Mask Singer’s final six episodes.
According to Deadline.com, the popular series, which debuted in January 2019, continues to be a ratings success, with 4.37 million viewers at the end of September.