One low-cap Ethereum-rival altcoin is trending in the opposite direction of the rest of the crypto market, thanks in part to the announcement of a significant celebrity collaboration.
While the price of many crypto assets has fallen this week, XDB, the native token for open-source blockchain project DigitalBits, has increased by 49.5 percent in the last seven days.
DigitalBits describes itself as a “quick, eco-friendly, and enterprise-grade blockchain built to help companies.”
In late March, the initiative revealed that world-famous former soccer star David Beckham would be joining their team as a global ambassador.
In the announcement, Beckham said,
I am always keen to find new ways to connect with my fans across the world. The moment I spoke with Al and the DigitalBits team, I knew that this was a major opportunity to create new experiences for my fans online. I have always taken pride in working with the best teams and I am so excited to work on my NFT [non-fungible token] collections and more innovations in the future.”
According to the news release, Beckham intends to “embark on a number of fascinating projects that will demonstrate the strength and potential of DigitalBits blockchain technology.”
This week, DigitalBits teased one of those projects on Twitter.
At the time of writing, DigitalBits, the 215th most valuable cryptocurrency by market cap, was trading for $0.382.