Is there cryptocurrency under the Christmas tree? According to a recent survey, more than a quarter of Australian crypto users intend to buy crypto-related gifts this holiday season.
More than a quarter of Australian crypto users polled in October intend to use digital assets as part of their holiday gifts this season.
Crypto wallet and services provider Crypto.com polled 2,020 Australians aged 18–59 for the survey. Of those who had used cryptocurrency in the previous 12 months, 26% said they would consider giving some away for Christmas or purchasing crypto-related gifts.
More than half, or 53%, of those planning to buy crypto gifts said they would consider buying crypto assets such as Bitcoin (BTC) or Ethereum (ETH) for their loved ones this holiday season.
According to the survey, crypto merchandise such as themed socks or hoodies may be popular gifts this holiday season, with 43 percent of those planning to buy crypto-centric gifts looking for these items.
Around 42% were considering purchasing coin vouchers, while 35% were considering purchasing crypto books. A third of those polled said they were considering giving nonfungible tokens as gifts (NFTs).
Justin El-Sheikh, a recent high school graduate from Melbourne, plans to give the gift of cryptocurrency this year. He intends to provide his friends with a wallet and a small amount of Bitcoin to get them started.
“A lot of my friends have heard about cryptocurrency and want to get involved but don’t know where to start.” “It’s a creative and thoughtful gift idea,” he said.
“Australians are clearly very keen to adopt cryptocurrencies and integrate their use into day-to-day spending,” said Karl Mohan, general manager for Asia-Pacific at Crypto.com, before adding that Aussies “are gradually increasing their use of cryptocurrency and blockchain technology.”
According to a Finder survey of 1,000 people conducted in September, one in every six Australians now owns cryptocurrency, with a total asset value of $8 billion. Approximately 9% of Australians polled own Bitcoin, 8% own Ethereum, and 5% own Dogecoin.
Crypto.com launched a global brand campaign starring Matt Damon last month.