• Aave’s Decentralized Social Media Platform is now available on Polygon

  • The long-teased decentralized social media platform of Aave founder Stani Kulechov has gone live, weeks after he was temporarily barred from Twitter for declaring himself “interim CEO of Twitter.”

    Lens Protocol is now available on the Polygon blockchain mainnet. Kulechov made the announcement onstage at the Permissionless conference in Palm Beach, Florida, on Wednesday. It was created by Aave Companies to allow developers to create their own decentralized social media networks in which users have complete control over their data.

    “All [Web 3] innovation has been driven by the idea of ownership,” said Kulechov via Telegram. “Web 3 social ensures that users are in control of their content which makes the applications and algorithms compete on bringing the best experience layer to the users.”

    The protocol was first unveiled in February, but people may now start minting their profiles, according to an Aave spokeswoman, who added that roughly 50 apps are being developed on Lens.

    To address issues about data ownership, social graph protocols are sprouting up all over the blockchain realm. CyberConnect, a siloed data-buster, announced on Tuesday that it has raised $15 million to develop its protocol. Twitter co-founder Jack Dorsey has also long supported initiatives to experiment with decentralized social media concepts.

    Aave’s Lens is distinguished by its emphasis on non-fungible tokens (NFTs): each inventor receives their own. These “profile” NFTs engage with the 50+ platforms available at launch by linking to their followers and communities.

    Aave has also created a $250,000 award program to support projects wishing to develop decentralized applications (dapps) using Lens.

    Kulechov stated at the Permissionless crypto event on Wednesday morning that Aave and Lens have the same spirit.

    “We believe that the ownership of content and profiles should belong to you in the way that DeFi belongs to you,” he said.

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