The National Football League (NFL) has announced that for the forthcoming Super Bowl LVI in Los Angeles, fans will be able to purchase virtual commemorative tickets in the form of non-fungible tokens (NFTs). The NFL has teamed with Ticketmaster to issue commemorative NFT tickets, which will provide fans with “a digital memory from their Super Bowl experience.”
The NFL and Ticketmaster intend to provide Super Bowl LVI attendees with NFT tickets.
On February 2, 2022, the NFL and Ticketmaster Entertainment, the world’s largest ticket retailer, announced a collaboration to issue non-fungible tokens (NFTs) for the forthcoming Super Bowl. The idea is to use blockchain technology to create a permanent record of Super Bowl LVI in Los Angeles. The Super Bowl will be played on February 13, 2022, between the Los Angeles Rams and the Cincinnati Bengals. The two teams will play for the league championship for the first time in Super Bowl LVI.
According to the NFL, every fan who attends the championship game will receive the limited edition Super Bowl LVI NFT commemorative tickets thanks to Ticketmaster. The NFTs, according to the news release, will have modifications such as the owner’s own section, row, and seat. During the introduction, Bobby Gallo, the NFL’s SVP of Club Business Development, stated that the football league had already noticed demand in NFL-centric non-fungible tokens.
“During the regular season, we first began providing virtual commemorative ticket NFTs to fans,” Gallo said in a statement. We saw tremendous success with this one-of-a-kind fan experience, which gave us the impetus to continue this initiative throughout the postseason and, eventually, at Super Bowl LVI in Los Angeles.” The NFL executive continued, saying:
Collecting ticket stubs has always been a favorite pastime of our fans, especially for the season’s biggest game, and providing customized Super Bowl NFTs allows us to improve the gameday experience while also allowing us to further evaluate the NFT space for future ticketing and event engagement opportunities.
Seven historic NFTs will be sold, as well as a team-specific and final NFT of the Super Bowl LVI winning team.
Adidas, Nike, Sports Illustrated, Playboy, Gamestop, Ubisoft, Konami, Samsung, UFC, Fox Entertainment, Mastercard, Visa, the Associated Press, and Sega are among the many well-known businesses and organizations testing with NFT technology. The NFL’s commemorative tickets are comparable to the NFT keys used by the popular music and arts festival Coachella, except that the keys serve as lifetime tickets to the event.
In addition to the virtual commemorative NFT tickets, the NFL intends to sell a series of seven historic commemorative NFTs. “Beginning on February 6, a new NFT will be issued every day, culminating on February 13 with the publication of an NFT incorporating the current Super Bowl LVI ticket artwork produced by a local Southern California artist,” the NFL explained. Furthermore, NFTs for the Cincinnati Bengals and Los Angeles Rams have been created, and “later this month, a final NFT of the Super Bowl LVI winning club will be revealed,” the NFL concluded.