The creator of Pinkfong Baby Shark’s catchy children’s song and dance video is launching NFTs (non-fungible tokens) of its globally beloved characters with upgraded design and music.
SmartStudy, the South Korean educational entertainment company behind the Pinkfong Baby Shark, has announced a collaboration with MakersPlace, a digital art marketplace. The “Baby Shark: Collection No.1” NFT series is set to go on sale on December 2. NFT collectors and fans can now see a preview of the digital artwork on MakersPlace.
The hologram-themed NFT artwork combines the original Baby Shark characters with dream-like aesthetics and remixed earworm melodies with an electronica touch. “We are thrilled to offer collectors and fans an opportunity to own a piece of the cultural icon through digital art and share equity in our journey,” said Bin Jeong, CEO of SmartStudy’s Pinkfong USA. As an internet sensation, Baby Shark’s embrace of NFTs is a natural progression.”
With 9.6 billion views, SmartStudy’s Pinkfong Baby Shark Dance video on YouTube is the most watched video on the website. Pinkfong videos have received over 43.9 billion views on YouTube. The song is also the only diamond-certified children’s single by the Recording Industry Association of America (RIAA).
South Korea’s cultural content industry is rapidly adopting NFT technology. Four of the largest K-pop agencies have announced their intention to invest in or issue their own NFTs. South Korean game developers are creating play-to-earn NFT games, which are gaining popularity among international users despite the fact that all blockchain-based games are prohibited in Korea due to concerns about encouraging speculative behavior.