Sneaky Vampire Syndicate, an NFT project, now has billboards in Times Square. This isn’t the first time we’ve seen them do something similar. “First, we took the Netherlands,” they tweeted. This was a reference to their previous billboard advertising campaign in Amsterdam, Rotterdam, and The Hague.
Concerning NFTs on Billboards
Sneaky Vampire Syndicates aren’t the first time NFT billboards have appeared in major cities. We’ve seen Cryptopunks on billboards all over the United States, some from punk owners. In particular, we noticed several Cryptopunks and Bored Ape Yacht Club billboards in Miami.
These billboards in New York are part of the same campaign that took place in Amsterdam, Rotterdam, and The Hague. By all means, they’ve stepped up and placed advertisements in prime Manhattan, New York real estate. One of the world’s largest and most well-known cities.
Not to mention that the billboards for The Sneaky Vampire Syndicate will be up for 4 weeks. As a result, they will be exposed to hundreds of thousands, if not millions, of people. This type of exposure could be beneficial to the project, though there is a low conversion rate with billboard advertising due to the hustle and bustle of the Big Apple.
Concerning the Sneaky Vampire Syndicate
Sneaky Vampire Syndicate describes itself as “a collection of 8,888 unique Sneaky Vampires living eternally on the blockchain.” On Opensea, the project’s current floor price is 1.5 ETH. All Vampires have the ability to join their kin in the MetaVerse, as well as play their own exclusive video game. Notably, the project was initiated by a member of the Bored Ape Yacht Club (BAYC).
As a result, The Syndicate is known for its community, with people eager to adopt their Sneaky Bats, play the SVS video game, visit The Lair (MetaVerse), and meet female vampires (Gen 2).
They have amassed a massive following, with 39,400 followers on Twitter and 36,500 members on Discord. On Discord, the community is generally considered to be quite active.