Binance has announced a 100 million euro ($108 million) investment in France, as well as a cooperation with the Paris-based business incubator Station F, as the crypto exchange behemoth increases its presence in Europe.
“France is well positioned to be the leader of this market in Europe,” Binance CEO Changpeng Zhao said from the stage on Wednesday at the Paris Blockchain Week Summit, adding that the business already has a staff of roughly 50 people in the nation.
As part of the agreement, companies will receive development assistance from the BNB Chain, NFT Labs, and Binance Labs teams, as well as prospective partnerships with Binance partners.
“We think this area will allow all the people who want to better understand blockchain and crypto to enter the web3 world,” said Roxanne Varza, director of Station F.
Zhao also stated in the opening keynote of the Paris summit that Binance is launching phone line customer support, beginning with support in Turkish. The startup, which presently offers chat-based help, intends to eventually offer phone-based service in all areas.