Santos, a Brazilian football club, has named Binance as their new sponsor and licensee for fan tokens and NFTs.
The Santos FC Fan Token would be issued through the Binance Launchpool, and users would be able to farm tokens for 30 days in the BNB Pool and BUSD Pool.
As a result, the world’s largest digital asset brokerage will have its logo emblazoned on the official club jersey and training gear for Sunday’s game against Internacional.
The partnership will initially generate $10 million for the Club, and the brand will remain there for the next three years.
Changpeng ‘CZ’ Zhao, CEO and co-founder of Binance, stated that the Binance Fan Token represented a “powerful new way for fans to express their support and love for their favorite teams.”
“Welcoming Santos to our platform is a significant milestone because the club is one of the most traditional in Brazil – a country where football is an important part of the national identity,” he said.
“By entering the Latin American football culture, Binance will promote incredible activities and new engagement opportunities for fans across the continent who are ready to explore the world of fan tokens.”
“By putting Santos on Binance’s Fan Token platform, fans will be able to collect and use NFTs, participate in exclusive polls, and unlock badges and rewards based on their level of engagement.”
Binance’s first partnership was with a Latin American football club.
According to Santos FC president Andres Rueda, the club is “excited to partner with Binance through this agreement, which reinforces the club’s commitment to providing fans with meaningful experiences and unparalleled access to the engagement platform they require.”
“This partnership fuels our passion to continue seeking creative and innovative ways to drive fan engagement solutions and opens a new chapter in our club’s history,” he added.
So far, Santos FC is the only club in Latin America to work with Binance.
Binance has also collaborated with Lazio in Italy and Porto in Portugal.
Users will be able to exchange SANTOS Fan Token on the following trading markets after listing: SANTOS/USDT, SANTOS/BTC, SANTOS/BRL, and SANTOS/TRY.