• Bitget, a cryptocurrency exchange, has signed on as a Galatasaray sponsor

  • Exchange of cryptocurrencies Bitget, which made news after its sponsorship relationship with Juventus, has signed another high-profile sports sponsorship contract, this time with Galatasaray, a prominent Turkish football team.

    Bitget announced on Thursday that it will sponsor the football team for the remainder of the 2021-2022 season. The exchange has been named the club’s official crypto partner, and will earn promotional spots across the Turkish sports giant’s football and basketball teams’ many platforms and media assets.

    “We look forward to developing our community in this area as we continue to drive educational and knowledge sharing possibilities within the space,” stated Sandra Lou, Bitget’s CEO.

    Capital Sports Media Group facilitated the purchase, but neither party disclosed the financial terms.

    Deep-pocketed cryptocurrency firms

    The sponsorship agreement was reached at a time when crypto companies all around the world are pouring money into marketing efforts in order to gain traction with the general public.

    Several cryptocurrency exchanges, including Coinbase, FTX, and Crypto.com, have spent tens of millions of dollars on Super Bowl commercials. The site couldn’t manage the unexpected surge of traffic and briefly failed as a result of Coinbase’s ultra-simple promotion.

    Even before this latest Galatasaray agreement, Bitget has signed many deals in the sports world. It is the sleeve sponsor of the popular Italian football club Juventus, as well as having a few of esports deals.

    Galatasaray Vice President Bikem Kank said, “We are happy to announce our sponsorship deal with Bitget.”

    “Galatasaray has been working hard to locate a crypto exchange that suits our goal, and we determined that Bitget, as one of the world’s leading crypto companies, was the perfect brand to enter into this mutually beneficial arrangement with,” says Galatasaray. We are looking forward to collaborating with them and harmonizing our visions.

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