• Bundesliga Signs Two-Year NFT Contract, Waits for NFT Market to Develop

  • Sorare’s quest to become the world’s leading football-centric NFT platform continues to attract key commercial partners.

    Bundesliga International, the commercial arm of Germany’s top-flight football league, has signed a short-term partnership with Sorare, the football-centric NFT platform that counts French footballer Antoine Griezmann as an investor and FC Barcelona star Gerard Pique as a strategic advisor. This comes after an 18-month learning process in which the commercial entity sought to learn more about NFTs.

    Bundesliga International Joins Forces With NFT Launch

    Softbank provided $680 million in Series B funding to Sorare for its five-a-side NFT fantasy football game, valuing the company at $4 billion. Players can use ETH to buy and sell digital trading cards, which are recorded as transactions on the Ethereum blockchain. The NFTs are digital cards. The ownership of Sorare NFTs can be verified on a public blockchain. The NFTs are of the well-known ERC 721 variety. In a two-year licensing agreement with Sorare, the Bundesliga will sell digital cards from the Bundesliga and the 2. Bundesliga. Following the two-year deals, the league’s CEO, Robert Klein, has indicated that the league wishes to investigate the commercial use of NFTs and hopes to offer tenders in 2022. Klein believes that the sports industry should take NFTs seriously. In October 2021, the Bundesliga will begin selling cards. Sorare will also release NFT videos from the two German leagues next year, which will be collectible and playable in the game.

    Sorare hopes to sign contracts with the top 20 football clubs in the world by the end of next year. Sorare has worked with 216 football clubs, including Barcelona, Real Madrid, Atletico Madrid, and Juventus.

    The most expensive Sorare card ever sold was that of Manchester United star Cristiano Ronaldo, which sold for $400000. Scarcity is an issue with digital trading cards; there are limited supplies of cards classified as “super rare,” “rare,” “limited,” and “unique.” The Premier League, the richest league in the world, intends to launch their NFT collection for the 2022/2023 season.

    Sorare Isn’t Alone in the Sports Collectibles NFT Market.

    Topps, a sports collectibles company, will also release digital NFT cards of famous players and plays, complete with audio commentary, throughout the current season. Packs of NFTs will be released for various matchdays, with at least one of the four NFT cards guaranteed to be a video card. There will also be limited edition Club Pennant NFT Cards for each Bundesliga team, capturing the moment at the start of a football match when the captains exchange a pennant, which is typically a flag of their respective teams. The cards will be classified as Common, Epic, or Legendary.

    Sorare has also collaborated with LaLiga to provide NFTs for the first division La Liga Santander and the second division La Liga Smartbank.

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