• Burberry Is the Most Recent Designer Brand To Expand Into NFTs

  • Burberry, the British luxury fashion house, has entered the ever-expanding world of NFTs. For branded digital toys in-game, the legacy designer brand is collaborating with Mythical Games, the studio behind Blankos Block Party. The collaboration is the latest in a long line of major fashion houses to join the ranks of NFT exploration.

    Block Party with Blankos

    Blankos Block Party is a new NFT game that allows users to buy, sell, and collect NFT characters (Blankos), as well as build and design games. The most apt comparison our team came up with was that Blankos are “Fortnite meets Funko Pops” with a dash of NFTs.

    Designer brands are a natural fit for NFT projects like Blankos because’skins’ are major drivers of IP for both physical and digital products. Fortnite and Funko Pops are two prime examples, but there are many other collectibles that have held and increased in value over time. Medicom’s BearBricks, for example, all have the same build (or, at the very least, structure) and can fetch well into the five figures USD.

    Blankos Block Party is currently free to play, with cosmetics and accessories available for purchase. It is currently available on PC and will soon be available on other platforms as well. According to DappRadar, Blankos is currently running on a customized version of the EOS blockchain.

    The Burberry NFTs, dubbed the “B Series,” will be released in limited quantities on August 11. The drop will include “a vinyl NFT toy, the limited edition character Sharky B, and accessories,” according to a tweet on the brand’s Twitter this week.

    Not For The First Time… And most likely not the last.

    Burberry has joined the ranks of Dolce & Gabbana (D&B), Louis Vuitton, Gucci, and others in recent months. We can’t say this surprised customers; in March, Gucci representatives told Vogue Business that it was “only a matter of time” before the brand released NFTs. Gucci did, indeed, release “Proof of Sovereignty,” a Christies-curated NFT sale, in late May and early June.

    In recent weeks, Louis Vuitton announced a new mobile game featuring embedded NFTs to commemorate the 200th birthday of its founder. That story was mentioned at the end of last week’s “NFTs In A Nutshell.”

    Finally, D&B announced their own non-fungible tokens just last month; D&B will feature an NFT series across three events in Venice later this month, launching on the Polygon blockchain.

    Fashion brands have clearly expressed a strong interest in NFT engagement. Can Burberry use tokens to reach designer consumers in a meaningful way? Keep an eye out for updates.

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