Burger King, the fast food restaurant chain, announced on Tuesday that it has launched a non-fungible token (NFT) campaign called the “Keep It Real Meals” initiative. The campaign will feature celebrities such as Nelly, Anitta, and LILHUDDY in collaboration with the NFT marketplace Sweet.
Six Million Burger King NFT Meal Boxes
On Tuesday, the NFT marketplace Sweet announced a partnership with fast food giant Burger King. Burger King has joined the NFT fray, and the new campaign is unlike any other NFT concept. The Burger King “Keep It Real Meals” campaign will feature QR codes attached to nearly six million meal boxes. Scanning the QR codes will reveal a digital collectible, and according to Burger King, “collecting them can lead to unlocking bonus NFTs.”
The campaign will feature three celebrities: LILHUDDY, an American social media personality, Anitta, a Brazilian singer, and Nelly, an American rapper, singer-songwriter, and entrepreneur. Some of the unlockable bonuses have interesting features, such as the ability to call one of the campaign celebrities.
“Guests can choose from three Keep It Real Meal boxes curated by Nelly, Anitta, and LILHUDDY, which are available at participating U.S. Burger King restaurants while supplies last,” according to the announcement. “When guests scan a QR code on an artist’s Real Meal box, they receive one of three variations on one of three collectible NFT game pieces. When guests have collected the same variation of each collectible NFT game piece, they have completed the artist’s set.” The announcement went on to say:
Once a set is completed, guests will be granted a 4th reward-based NFT, which awards prizes ranging from 3D BK digital collectibles to a year of Whopper sandwiches, autographed swag, or even a call with one of the artists.
Burger King is one of many well-known brand names that have ventured into the non-fungible token (NFT) and cryptocurrency products in general. Oscar Mayer, Snickers, Milky Way, Axe Body Spray, Arizona Iced Tea, and other brands have been dabbling in the blockchain conversation and experimenting with various ideas.