• CAA, the Hollywood talent agency, has signed NFT collector ‘0xb1’ to assist them in monetizing their pieces

  • According to The Hollywood Reporter, Creative Artists Agency (CAA), a leading Hollywood talent agency with high-profile clients such as Beyonce, Shakira, and Jennifer Aniston, has signed a deal with famous NFT collector known as “0xb1.”

    According to the report, the CAA will assist the anonymous NFT collector in monetizing their pieces through licensing and brand partnerships. According to the report, the agency will also facilitate “advisory partnerships” between 0xb1 and “blue-chip brands looking to enter the NFT space.”

    0xb1 confirmed the deal on Twitter, saying that they will “work hard to bring open license NFT brands & properties mainstream,” beginning with their NFT collections Bored Ape Yacht Club, Cool Cats, and Spunks by Spongenuity.

    This is not CAA’s first transaction in the NFT space. Jenkins The Valet (from the Bored Ape Yacht Club) joined the agency last month for representation in books, film, TV, podcasts, and more. In recent weeks, the agency inked similar deals with NFT creators Micah Johnson and Mack Flavelle.

    UTA, another American talent agency, recently signed a deal with Larva Labs, the creators of CryptoPunks, Autoglyphs, and Meebits NFTs, to represent their artworks in film, television, video games, and publishing projects.

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