The Utah Jazz have established a partnership with cryptocurrency exchange and fintech business CoinZoom. CoinZoom will become the official cryptocurrency platform and NFT marketplace for any future NFT releases by the professional basketball club as part of the agreement.
The collaboration will also have a new and one-of-a-kind twist, as there are plans to place a QR code on each seat in the Vivint Arena (home stadium of the Utah Jazz). Fans will have fast access to Jazz NFTs, the CoinZoom app, and many other innovative features by scanning the QR code when attending Jazz home games.
To make it even easier for fans to participate in the Jazz’s NFT endeavors, a variety of payment alternatives will be accessible, including credit cards, wires, ACH, direct deposits, and more than 40 different cryptocurrencies, eliminating the need for an external wallet or any knowledge of cryptocurrency. CoinZoom has also verified that fans will not be charged for gas when making purchases.
“The relationship with CoinZoom gives us the right platform to grow our NFT products and engage with a bigger community of Jazz enthusiasts in a new way,” Utah Jazz president Jim Olson said of the agreement, which is expected to start later this season. We can provide more inventive and creative experiences to our fan base in an enjoyable setting by leveraging technology. We are pleased to bring our next generation of NFT collectibles to the market later this season with CoinZoom.”
As you might imagine, the CoinZoom brand will be integrated into the marketing initiatives incorporated in the Utah Jazz’s media reach, such as signage throughout the Vivant Arena, features on the Jazz app, social media mentions, and apparel.