National Arts Entertainment Group, based in Hong Kong, announced that it is creating a metaverse replica of the Xiqiao Shan filmmaking studio while theatres stay closed due to local Covid limitations.
- The Xiqiao Shan movie studio is well-known for its panoramic filming of scenes from the National Palace Museum, Kowloon Walled City, Hong Kong Street, and Shanghai Street.
- Users will be able to interact with virtual music concerts, film sets, talent quests, and movie clip production in the metaverse, as well as other immersive online entertainment experiences.
- The movie-themed metaverse will also have an e-commerce platform modeled after Shanghai Street malls, where users can buy non-fungible tokens (NFTs).
- The initiative is a collaboration between the studio’s parent business, National Arts Group, management and production company National Treasure, and First Bullion, the holding company for the Filipino crypto exchange CryptoSX.
- With the coronavirus closing physical entertainment facilities such as Hong Kong’s cinemas, the entertainment sector is turning to the metaverse to provide patrons with socially-distanced virtual experiences.
- The Sundance Film Festival was presented in the metaverse this year, and MContent held an immersive virtual reality film screening in Dubai to herald the opening of its “Cineverse.”
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