• Crypto.com collaborates with esports host Twitch Rivals to expand global crypto outreach

  • Twitch Rivals, an esports tournament host that features Twitch streamers and professional gamers, has added Crypto.com as a global marketing and cryptocurrency platform partner.

    Crypto.com will be an official partner of Twitch Rivals in the Asia-Pacific region as part of the multi-year partnership, with the goal of increasing local crypto adoption in the esports landscape. Kris Marszalek, co-founder and CEO of Crypto.com, stated:

    “With well over 1 billion gamers worldwide, fans of gaming and esports are digital natives, and cryptocurrency is unavoidable for them.”

    The agreement also grants Crypto.com category exclusivity, in-stream branded segments, media placement, and activations at Twitch events, beginning with Twitch Rivals, a two-day event scheduled to take place in Las Vegas on Thursday.

    Furthermore, Crypto.com-branded advertisements will appear on more than 250 broadcasts worldwide on Twitch Rival. According to a Twitch representative, the partnership with Crypto.com is intended to increase engagement among tech-savvy users.

    Ubisoft, a leading game development company, recently expressed interest in creating blockchain-centric games. According to Cointelegraph, Ubisoft CFO Frédérick Duguet emphasized the potential of blockchain technology in the gaming industry:

    “Blockchain will enable more play-to-earn, allowing more players to actually earn content, own content, and we believe it will significantly grow the industry.”

    Ubisoft is also working with small-scale blockchain companies to understand the technology’s impact on the gaming industry, according to Duguet, “and we want to be one of the key players here.”

    Twitch previously added a tipping feature in December 2019, allowing users to tip streamers with MenaCash, a US dollar-pegged stablecoin. As part of the agreement, viewers will be able to use the MenaPay mobile app to watch Twitch streams and tip their favorite players in real time.

    Furthermore, the blockchain-based internet browser Brave supports cryptocurrency tipping on streaming platforms such as Twitch, YouTube, and Twitter.

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