Crypto trading and payments firm Crypto.com announced the release of the first authorized UFC nonfungible token on November 2.
The UFC’s new NFT series, according to the press release, will include digital collectibles such as fight night paintings, event posters, championship belts, fighter personas, and avatars.
The “UFC 268 Packs” collection of NFTs will be available on November 4th. The upcoming fight “UFC 268: Usman vs. Covington 2” will be represented by the fight posters and belt designs for this event. Fans will be able to purchase the NFTs “while supplies last.”
The world’s largest MMA entertainment company, UFC, signed a $175 million sponsorship agreement with crypto.com in July. UFC President Dana White announced the agreement during a press conference at Madison Square Garden in New York City, calling it the organization’s largest sponsorship deal to date.
The collaboration represents yet another significant step toward the integration of cryptocurrency and the sports industry. Crypto.com is very interested in the UFC’s global fan base, which has over 625 million followers worldwide.
Crypto.com recently partnered with Matt Damon, a well-known actor known for his roles in blockbuster films such as Elysium, The Bourne series, and many others. Furthermore, Crypto.com has formed alliances with the NHL’s Montreal Canadiens, Formula One, the NBA’s Philadelphia 76ers, the Italian Football League, Paris Saint-Germain, and renowned musician Snoop Dogg.
All official UFC memorabilia and merchandise can be purchased through the Crypto.Com secure app market, which allows fans to buy NFTs with its native token MCO or other popular cryptocurrencies via this already operational payment system.
“UFC is a premier global sports brand with legions of avid fans worldwide, and we’re excited to leverage our technology to provide unique fan engagement opportunities and security for their collectibles,” said Crypto.com co-founder and CEO Kris Marszalek, adding that they want to “help UFC fans secure and engage with their collectibles.”