Currency.com Prime provides premium advisory and relationship management services to meet the high-net-worth and institutional clients’ exacting needs.
Currency.com, the fast-growing European cryptocurrency platform that connects everyone to the burgeoning world of cryptocurrencies, today announced the launch of Currency.com Prime, its premium over-the-counter (OTC) cryptocurrency trading desk.
The new trading desk will provide clients with bespoke trading solutions and private client advisory services to help them seamlessly and securely settle large volumes of cryptocurrency transactions. It is aimed at high-net-worth (HNW) individuals and institutional clients.
With the launch of this dedicated OTC trading desk, institutional and HNW clients will be able to settle trades themselves, instantly and 24 hours a day, seven days a week, or consult a dedicated account manager for additional assistance.
Currency.com Prime will offer clients a premium advisory service through its multi-lingual Account Management and Global Transaction teams, in addition to liquidity and ease of transacting, a service that is in high demand in the crypto sector.
“HNW individuals have diverse portfolios with investments across many different sectors and a large appetite for new products,” said Samuel Rondot, Head of OTC Trading at Currency.com. Their time and attention are valuable, and staying ahead of changes in the cryptocurrency market necessitates constant attention and a significant amount of time.”
Currency.com Prime will provide our clients with a personal and private consulting service to support them in their trading journey, operating across multiple time zones,” Rondot added.
Currency.com Prime will also provide market liquidity to institutions and high-net-worth clients, allowing them to execute and settle trades in over 200 assets in multiple currencies. Exclusive innovative products, lending, staking, NFTs, private tokens, and structured products will be available to clients.
Currency.com will also provide tailored hot wallet and cold storage facilities for clients who require digital custody solutions.
“Currency.com Prime is powered by a cutting-edge smart order management system that routes orders automatically and instantly through a deep liquidity pool.” Currency.com is able to provide clients with the best price at the time of trading as a result of this. Clients can easily and securely complete large transactions with just a few clicks with Currency.com Prime, or consult our advisory teams for a more personalized experience,” Samuel added.
Currency.com Prime demonstrates the company’s commitment to enabling more people, including institutions, crypto foundations, and high-net-worth individuals, to trade and invest in cryptocurrencies in a convenient and secure manner.
Vitaliy Kedyk, Head of Strategy at Currency.com, stated, “Traditionally, one of the most significant barriers to entry for institutions and HNW investors in the crypto space has been a lack of infrastructure.” We believe that by providing these clients with bespoke OTC services via Currency.com Prime, we can encourage further growth of the crypto market.
Over time, increased institutional presence will lead to more significant price discovery in cryptocurrencies, promoting the development of supportive regulation and driving greater mainstream adoption.”
Currency.com is a rapidly expanding cryptocurrency platform that connects the burgeoning world of cryptocurrencies with the world of traditional financial assets. The platform, which is powered by simple, slick, and intuitive technology, is intended to allow investors to securely buy, trade, and invest in popular cryptocurrencies using both cryptocurrency and fiat currencies.
Currency.com offers a variety of digital asset-related products, depending on the regulatory boundaries in each country. The platform includes robust risk management controls, transparent pricing, and extensive financial education content to help investors trade with confidence.
Currency.com reported a 374 percent increase in client base in 2020, making it one of Europe’s fastest-growing crypto exchanges. Viktor Prokopenya, a venture capitalist, was an early investor in the company through his fund VP Capital.
Currency Com US LLC is a Money Services Business registered with the Financial Crimes Enforcement Network. Currency Com Limited, its parent company, is a Distributed Ledger Technology (DLT) Provider licensed by the Gibraltar Financial Services Commission. The firm has offices in the United States, Belarus, Gibraltar, and Ukraine.