Dapper Labs announced in September that it had reached an agreement with the National Football League and the NFL Players Association to launch an NFL-branded NFT platform based on its mega-successful NBA Top Shot formula.
We know what they’re calling it now. Dapper’s new platform is called NFL All Day, and it is still set to launch during the current NFL season.
NFL All Day, which runs on the same Flow blockchain as Top Shot, will first be available in a closed beta test before being made available to the general public. Prospective collectors can join a waiting list to gain early access.
NFL All Day appears to take a similar approach to Top Shot in terms of collecting collectible NFT “moments” created from official video highlights of top league plays.
#NFLALLDAY has arrived 🏈
Take a sneak peak at what the packs and Moments will look like 👀
— NFL ALL DAY (@NFLAllDay) November 24, 2021
An NFT serves as a blockchain-based deed of ownership to a digital item, and each Top Shot moment is limited to hundreds to tens of thousands of individually numbered pieces.
Dapper revealed today that the first NFL All Day pack will include top players such as Kansas City Chiefs quarterback Patrick Mahomes, Los Angeles Rams cornerback Jalen Ramsey, and Seattle Seahawks receiver D.K. Metcalf. Trevon Diggs, Marquise Brown, Nick Chubb, Davante Adams, and Josh Allen are among the other players featured in the first pack.
Caty Tedman, Dapper Labs’ Head of Partnerships, said that in September that signing with the NFL was the “holy grail” of American sports, and that the deal “came together really quickly” in the lead-up to the announcement.
The NFL was much slower to adopt NFTs than the NBA or Major League Baseball.
While NFL All Day appears to follow a familiar format, Tedman said that it would be programmed “very differently than Top Shot.” She cited the league’s week-to-week schedule as opposed to the NBA’s more frequent game pattern, as well as having many more players on the field and various strategic nuances.
NBA Top Shot was instrumental in bringing NFTs into the mainstream earlier this year, generating over $780 million in secondary market sales. However, according to CryptoSlam data, the majority of that volume occurred in February and March, and there have been fewer buyers in recent months due to falling Top Shot NFT prices—even as the platform welcomed the WNBA.
Dapper has a slew of upcoming sports-related launches as it expands its reach beyond the NBA. Aside from NFL All Day, the company is working on NFT platforms for Spain’s LaLiga soccer league and the Ultimate Fighting Championship.