• DRESSX, a digital fashion platform, has partnered with Crypto.com NFT to offer NFTs and digitally wearable clothing

  • Crypto.com NFT, a carefully curated marketplace for collecting and selling NFTs from the realms of art, design, entertainment, and sports, announced today a partnership with digital fashion business DRESSX, marking the NFT marketplace’s first step into the fashion industry. The agreement will result in the creation of a DRESSX NFT store as well as various NFT collections on Crypto.com/NFT. The first DRESSX NFT collection will feature items from the firm’s virtual clothing line, which is inspired by Elon Musk’s private aerospace company SpaceX, and will be available for a limited period beginning August 29, 2021 at 9 a.m. PT.

    Daria Shapovalova and Natalia Modenova, co-founders of DRESSX, founded the company in July 2020 as a possible answer to the fashion industry’s detrimental environmental impact. The platform, which collaborates with traditional fashion brands and 3D designers, offers virtual clothing that can be digitally worn by users in photos and videos and shared across various digital platforms, making it a more eco-friendly alternative to purchasing physical garments used solely for content creation.

    Shapovalova had this to say about the collaboration:

    “We’re thrilled to be working with Crypto.com NFT and introducing digital fashion to their audience. It is our objective at DRESSX to accelerate the development of digital fashion. Blockchain offers new opportunities for recognizing, owning, and using digital assets that are ideal for the digital fashion business, and Crypto.com’s skills and in-depth knowledge of the space position the company as an industry leader.”

    Modenova continued:

    “We like to call this cooperation a launch because it will truly pave a new way for clothes to be sold and worn — by combining NFTs with DRESSX’s digital dressing and AR capabilities to create a unique digital fashion experience that is very real. Furthermore, as sustainability has always been at the core of DRESSX operations and business procedures, we are happy to collaborate with Crypto.com and support their aim to becoming carbon negative.”

    Crypto.com recently stated a goal of becoming carbon negative within 18 months, using a multi-phased method to offset more carbon than is generated by all of the company’s activities. With artworks generated on the Crypto.org Chain — a Cosmos-based proof-of-stake protocol that uses significantly less energy than proof-of-work protocols like Ethereum or Bitcoin — Crypto.com NFT’s dedication to sustainability was built-in from the start. The Crypto.org Chain makes minting, purchasing, and trading NFTs more environmentally friendly than NFT platforms based on the proof-of-work approach because it uses substantially less electricity to run. This was only the first step in the development of a larger Crypto.org Chain ecosystem that would allow environmentally concerned producers and collectors to engage in the NFT sector while maintaining their values.

    Joe Conyers III, Executive Vice President and Global Head of NFT at Crypto.com, stated:

    “DRESSX shares our desire to create wonderful things for collectors and to bring the future to life, but most significantly, it perfectly matches with our dedication to sustainability. Natalia and Daria’s desire to use technology to reduce waste makes them excellent partners for introducing Crypto.com NFT to the fashion community, as we work to lessen our own environmental impact.”

    About Crypto.com NFT

    Crypto.com NFT is a carefully curated platform where creators, celebrities, and brands from the worlds of art, design, entertainment, sports, and fashion can collect and trade non-fungible tokens, including the Aston Martin Formula One Team, Beatport, BossLogic, Boy George, Diego Perrone, Lega Serie A, Lionel Richie, Mr. Brainwash, and Snoop Dogg, among many other high-profile artists and clients. Crypto.com NFT was founded in March 2021 and is powered by Crypto.com, which has over 10 million customers and offers the world’s fastest growing crypto app, as well as the Crypto.com Visa Card, Crypto.com Exchange, and Crypto.com DeFi Wallet. More details can be found at Crypto.com/NFT.

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