Kawaii — a Japanese phrase that loosely translates to “cuteness” — has spread Japan’s viral-friendly aesthetic throughout the world. And, at least in the United States, it dates back to the late 1990s, when Pokémon first appeared on television sets around the world. However, in the 1970s, we also witnessed the birth of one of the East Asian island nation’s most enduring cultural exports — and kawaii icons: Hello Kitty.
According to a recent press release, on August 25, Japanese legacy brand Sanrio — best known for characters such as Aggretsuko and, of course, Hello Kitty — will collaborate with RECUR to send the cartoon cat on “a journey across the world” and onto Web3. The Hello Kitty and Friends NFT collection, which includes 10,000 PFP NFTs of Hello Kitty and five of her friends, kicks off this virtual globe trip.
Increasing the fan experience with Hello Kitty
RECUR is no stranger to giving NFT-driven experiences to loyal fans of historical titles. In fact, the Hello Kitty announcement comes only days after the introduction of RECUR’s Nickelodeon-themed line. While the Nickelodeon collection capitalized on the collective nostalgia of the NFT community, the Hello Kitty and Friends collection intends to appeal to a new, hidden urge among Hello Kitty lovers worldwide: adventure.
That’s the whole point of this jet-setting project. Hello Kitty and her companions will serve as virtual tour guides in the upcoming collection, which will include locations from eight different cities across the world. Two of these cities will be available only to RECUR pass members. Holders of NFTs from this collection are, of course, welcome to join and maybe gain even more unique digital treasures by accomplishing numerous challenges TBA as Hello Kitty and her friends traverse the entire Hello Kitty World.
Users who are interested in following the locations featured in this globetrotting collection can do so via RECUR’s official Twitter account, which will release more information about the initiative as the debut date approaches.