• Famous Chinese Celebrities Enter the NFT World in an Effort to Increase Fan Engagement

  • Chinese celebrities are entering the NFT world in order to increase fan engagement. Hins Cheung, a veteran singer, has joined the NFT frenzy. A Duo and Gao Jiafeng, both singers, have joined the trend and issued NFTs.

    Nowadays, the world is teeming with new technologies and ideas. In today’s trendy world, the majority of people have heard of the term cryptocurrency. Non-fungible tokens (NFT) are also gaining popularity among celebrities and actors.

    As a result, many Chinese movie stars, directors, singers, pop stars, and celebrities are venturing into the world of non-fungible tokens (NFTs). NFT can store data on a digital ledger in order to better engage with their fans and tap into a new revenue stream.

    Furthermore, this month, some of Hong Kong’s most well-known entertainers, including Wong Kar Wai, Gigi Yim, and Hins Cheung, have revealed their respective NFT projects.

    NFT Projects Featuring Hong Kong Celebrities

    Wong Kar-wai, Hong Kong’s famous film director, sold a non-fungible token (NFT) based on behind-the-scenes footage from his film, In the Mood For Love, for HK$4.3 million at a Sotheby’s auction on October 6.

    After a few days, the famous Hong Kong singer Gigi Yim revealed that her first music video will be included in an NFT, which fans can purchase. The single music video-based NFT is now worth more than HK$4,095. Yim also stated that the proceeds from the NFT sales will be donated to charity.

    Hins Cheung, a veteran singer, also joined the NFT frenzy this week, revealing his recent concert on Tuesday. Hins Cheung has released a mysterious video in anticipation of his December concert. The video-related NFT will be auctioned off at a starting price of HK$100,000. Cheung, like Yim, has stated that the proceeds from NFT sales will be donated to charity.

    As regulators in mainland China remain wary of blockchain-enabled digital tokens, which have piqued the interest of speculators, Hong Kong has emerged as a popular and famous destination for NFT launches by Chinese celebrities. Many mainland celebrities, such as singers A Duo and Gao Jiafeng, have also joined the trend and issued NFT.

    Hong Kong is now a top destination for art auctions, and Shawn Yue Man Lok, a Hong Kong movie star who appeared in Infernal Affairs II. In September, he stunned the city by selling his 14 NFT collection. They compromised famous art pieces such as CryptoPunks and Bored Ape Yacht Club and fetched approximately HK$120 million at a Christie’s auction, setting a new Asia record. Yue has also stated that a portion of the proceeds will be donated to charity.

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