• FTX Forms Global Partnership with the International Cricket Council

  • FTX will be in charge of supporting all major ICC events until 2023, beginning with the first match series, which is set to begin on October 17th.

    FTX Trading Limited has confirmed that it will sponsor major ICC (International Cricket Council) events beginning with the Men 2020 World Cup, which will be held in Oman and the UAE. All major ICC men’s and women’s World Cups will be included, followed by men’s and women’s T20 World Cups, the Men’s Under 19 World Cup, and Men’s Cricket World Cup Qualifiers.

    The CEO of FTX says he is excited to explore this new “uncharted” territory.

    Sam Bankman-Fried, the founder of FTX, has stated that cricket is a sport that dates back many decades and generations. He added that, while cryptocurrency is still in its infancy, FTX is excited to have embarked on this association in which the exchange will have the opportunity to become an integral part of one of the most popular sports ever played globally. He also expressed his satisfaction with the partnership and stated that he is looking forward to cultivating this agreement with ICC for many years to come.

    Anurag Dahiya, the ICC’s Chief Commercial Officer, stated that he is delighted to have FTX as one of the leading partners for ICC events. He went on to say that FTX has established itself as one of the leading organizations in the sector of cryptocurrency trading, and their ambitious approach to the crypto space will undoubtedly add to the excitement surrounding the sport. Dahiya praised FTX’s achievements in the field of crypto trading, adding that both organizations are working toward the same goal: keeping the audience engaged and up to date on new technological trends.

    FTX will be in charge of supporting all major ICC events until 2023, beginning with the first match series, which is set to begin on October 17th. The organization has long dabbled in the sports industry, securing multiple deals in the process, including one with Mercedes Formula One and another with Major League Baseball.

    Founded in 2019, FTX trading is one of the leading cryptocurrency exchanges, with a daily trading volume of $10 billion (July 2021). The exchange currently has over one million users and is valued at $18 billion. The organization is working to expand its service portfolio and hopes to launch NFTs on the Ethereum blockchain soon. FTX is also in the process of launching Solana-based digital collectibles that consumers can use for minting, trading, and auctioning.

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