Invivo, an innovative, no-nonsense producer of incredible alcoholic beverages, has now entered the NFT world. As a result, a collection of excellent celebrity-endorsed wine assets is now available for auction!
The first is a selection of fine grape-based alcoholic beverages with flavor notes guided by Graham Norton, the legendary comedian and talk show host. Since the launch of the Graham Norton collection, Invivo has sold over 14 million bottles of wine.
The “He-Devil” collection is the winemaker and gin distiller’s eighth beverage under Invivo’s supervision, as well as the company’s first NFTs. On OpenSea, ten NFTs are available via auction, each linked to a physical bottle. Bidding begins at 0.01 and 0.06 ETH, with the sale ending shortly after 2:30am UTC on November 25.
Furthermore, each He-Devil token comes with fantastic extra bonus content. Each unit entitles the holder to an annual “first release” bottle of new wine delivered anywhere in the world, as well as membership in the “Invivo Federation of Friends,” a global community of wine enthusiasts. This includes being able to participate in virtual wine tastings, receiving company discounts, and receiving exclusive promotions.
One He-Devil NFT chosen at random will also unlock a virtual wine tasting with Graham Norton himself, with proceeds from that single sale going to a deserving charity.
There will be more.
Following that, Invivo will release more amazing NFT content featuring some of their most well-known alcohol-based endeavors, such as items from the Sarah Jessica Parker collaboration, as well as her Marlborough Sauvignon Blanc and Rosé from Provence wine selections. In addition, photos from Invivo’s infamous global shipping ‘wine protest.’
Invivo & Co, founded in 2008 by two entrepreneurial Kiwis Tim Lightbourne and Rob Cameron, makes wine and gin that their friends want to drink and talk about in the same way: honest, down-to-earth, and without the BS. They began in a London pub with the goal of bringing New Zealand wine to the rest of the world, and they’ve come a long way since then! The company has quickly made a name for itself, having been named one of Wine Spectator’s Top 100 wines in the world for 2020, as well as a Deloitte Fast50 growth company.
Now, 13 years later, they are using cutting-edge technology to transform the winemaking industry, taking the next innovative step by transforming a wine industry into a wine community. All of this is possible thanks to the incredible application of blockchain technology and the exciting medium of NFTs.