• In 2022, Nike, Gucci, and others made $260 million from NFT sales

  • According to Dune Analytics data, leading brands such as Nike, Gucci, Dolce & Gabbana, Adidas, and Tiffany have generated a total of $260 million in sales from NFTs.

    Iconic brands appear to be benefiting greatly from the cryptocurrency space’s non-fungible tokens (NFTs) hype.

    The space has proven to be a new revenue stream for some of the world’s most iconic brands, with hundreds of millions of dollars in additional revenue now being generated, highlighting the mass consumer appeal of digital collectibles.

    Nike’s NFT drops have generated $185.3 million in revenue, with secondary market volumes approaching $1.3 billion. Dolce & Gabbana has made $25.6 million in NFT revenue. Tiffany has amassed $12.6 million in NFT-related sales since the launch of its NFTiff token, which allows CryptoPunk holders to mint customized pendants. Gucci and Adidas earned $11.6 million and $10.9 million in total NFT revenue, respectively.

    What you should be aware of
    • NFTs became popular in 2021, with collections such as the Bored Ape Yacht Club and CryptoPunks generating billions of dollars in lifetime sales.
    • The excitement surrounding digital collectibles eventually drew the attention of major brands, who began experimenting with the technology in order to better connect with their customers.
    • Although the NFT craze has died down in recent months, the new technology’s impact is expected to be long lasting. This is because companies such as Nike and Adidas intend to expand their NFT ambitions into the Metaverse, with the goal of increasing the ubiquity of their brands in virtual worlds.

    While estimates differ, investors and technologists agree that the NFT market has a promising future. According to a recent market aggregator CoinGecko survey, respondents believe the NFT market will be worth more than $800 billion in the next two years. According to more conventional research, the global NFT market will be worth around $230 billion by the end of the decade.

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