Although doggy-inspired meme coins are generally regarded with suspicion, Shiba Inu’s recent success demonstrates that investor interest in them exists.
Not all Dogecoin clones, however, are created equal. Shiba Inu’s success is due in part to its developing ecosystem, which includes a DEX, NFTs, staking, and supporting tokens in $LEASH and $BONE, which are currently live and operational.
Are the people behind Floki Inu wasting their advertising money because it lacks similar functionality?
Is Floki Inu the Dogecoin of the future?
Dogecoin’s meteoric rise earlier this year saw it gain +15,000% in the five months to May. As a result, it’s understandable that people want to replicate the original.
There’s no shortage of doggy-themed tokens being launched right now, including the newest kid on the block, FlokiGravity, which is up 290,000 percent today. Or Baby Floki Billionaire, which debuted on Binance Smart Chain on October 3 and has since risen 1,300% from its inception to its all-time high on Saturday.
As previously stated, a significant aspect of their appeal is the millionaire-making potential they are perceived to have.
To capitalize, the Floki team sent out a tweet on October 6th promoting their advertising campaign. It is centered on the tagline “Missing Doge?” “Find Floki.”
“#FLOKI is now available on the London Underground!” This is indicative of our plan to make the $FLOKI brand one of the most well-known in London and the United Kingdom! FLOKI advertisements will also soon appear on 300 London buses!”
Users of London’s public transportation have been subjected to an advertising “assault.”
According to the FT, who spoke with the marketing team, the campaign aims to legitimize Floki Inu in the eyes of the general public.
According to a representative going by the alias “Sabre,” they want to instill trust in the brand. He/she believes it is necessary to distinguish Floki Inu from the numerous scam projects that exist in the cryptoverse.
“These advertising campaigns will run concurrently and will constitute a full-fledged assault on London’s public transportation system.”
Similar advertising campaigns are planned for Los Angeles, as well as Japan, China, and Russia.
While Sabre stated that the current campaign aims to instill trust in the brand, the Financial Times noted that questions about who is behind Floki Inu remain unanswered.
“Floki Inu did not respond to a request for comment from the Financial Times on which individuals or corporate entities control the project.”
According to the whitepaper, the developers plan three major projects: an NFT gaming metaverse, an NFT marketplace, and an educational platform.
Not only are these projects not listed individually on its roadmap, but based on what it has “ticked off,” Floki Inu is clearly a long way from achieving its whitepaper goals.