The BRIT Awards have launched their first-ever NFT collection, which includes 250 “Artist Of The Year NFTs.” The collection was so popular that all of the NFTs were sold out within 30 minutes of its launch.
The BRIT Awards were the first award ceremony in the United Kingdom to generate and sell NFTs.
Essentially, the NFT announces the winners of 13 awards, including Best New Artist, Mastercard Album of the Year, and four new genre prizes.
Aside from that, owning NFTs gives you a chance to win tickets to the BRIT Awards the following year.
On the NFT platform Serenade, the Artists of the Year NFTs were sold for £10 apiece. The revenues from the sale will also go to The BRIT Trust. This is The BRITs’ charitable arm, which supports organizations like as The BRIT School and Nordoff-Robbins Music Therapy in their efforts to promote education and well-being through music.
The winners of this year’s BRIT Awards were announced at The O2 Arena in London on Tuesday, February 8th. Adele, Olivia Rodrigo, and Sam Fender are among those who have received Mastercard Album of the Year, Song of the Year, and Artist of the Year.
The NFTs were curated by MRE, a digital artist from the West Midlands. “Working with The BRIT Awards to produce something special to honour this year’s BRIT Award winners is a terrific opportunity to bring digital art into the mainstream,” he continued. “As well as NFTs to a broader audience.” This partnership aids in the creation of new creative possibilities.”
Finally, the award ceremony’s official partners were Mastercard and YouTube Shorts. YouTube Shorts, interestingly, captured various behind-the-scenes footage of the award ceremony.
Utility NFTs are now being used to promote award ceremonies and various entertainment competitions. Miss Universe also debuted their NFT collection last year, which contained stunning pictures of contestants as well as historical milestones.