• Japanese Automobile Manufacturers Toyota and Nissan Have Arrived in the metaverse

  • Nissan and Toyota, two Japanese automakers, have begun operations in the metaverse. Toyota’s workplaces are utilized for employee meetings, while Nissan’s virtual showroom may host vehicle debuts and other events.

    ‘Infinite Possibilities’

    Nissan and Toyota have become the latest multinational firms to enter the metaverse, according to a report, with the former launching a virtual showroom and the latter creating virtual workspaces. By having a presence in the metaverse, the two automakers join Volkswagen and Mercedes Benz in utilizing the technology.

    According to Nikkei Asia, Nissan has developed a digital reality replica of its Tokyo gallery Nissan Crossing that can be used for product debuts and other events. Nissan Motor Corporation announced on its website that it has created “limitless possibilities for services and communications that will make driving more convenient, comfortable, and entertaining” with its Invisible-to-Visible augmented reality interface that connects to the metaverse.

    Toyota, on the other hand, is said to have built virtual workstations for several departments and companies, despite being one of the world’s largest carmakers by volume. Employees participate in company meetings and converse with one another using avatars.

    According to the article, the parent company’s technical development and human resources teams are already using virtual workspaces. According to the source, there are apparently plans to expand this.

    Another Mode of Communication

    Meanwhile, a Toyota spokesperson claimed that the Covid-19 pandemic and the resulting limits on human movement influenced the carmaker’s decision to develop virtual offices.

    “With more individuals working from home due to the coronavirus, we are giving young employees and others with communication possibilities within the company,” an unnamed automaker representative is reported as saying.

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