According to many LinkedIn postings, JPMorgan is on a hiring spree for its blockchain unit, looking to fill positions in audit, engineering, and marketing.
In October 2020, the bank, which has been working in the blockchain area for several years, said that it would consolidate all of its blockchain-related goods and services into a new business unit called Onyx. According to the company’s website, these services include Link, a blockchain network of hundreds of financial-services organizations and corporations, as well as its Coin Systems division.
JPMorgan has posted scores of new job advertising on LinkedIn, including engineering-related positions. A blockchain platform software engineer with a background in proof of stake, Ethereum, and bitcoin is needed to develop a “forum for innovation with the blockchain technology community that fosters thought leadership around the digital architecture roadmap and strategy,” according to one job posting.
There’s also evidence that the corporation intends to build a greater external presence for its blockchain efforts.
The job description reads, “This individual will drive the Link marketing strategy by gaining a full understanding of our strategic objectives, positioning, brand voice, and offers so that you can create consistent and engaging content across different touchpoints.” The appointed employee would be responsible for developing marketing strategies that “spark engagement – both inside and externally.”
The bank also stated that the candidate should have an irreverent sense of humor.
For Onyx, JPMorgan has already made a number of high-profile marketing recruits. Ariana Gianacopoulos, formerly of Conde Nast’s VP of global commercial marketing, joined the company as a marketing director at the start of the year. Ray Beharry, a former marketing executive for IBM’s cloud services division, joined Onyx as head of marketing at the start of the year, according to his LinkedIn profile.