• Kraken, a cryptocurrency exchange, has hired Gupta as its chief marketing officer

  • Kraken, a cryptocurrency exchange, announced Mayur Gupta as its new chief marketing officer in a Business Wire news release last week.

    He came to Kraken from Gannett, where he managed the firm’s shift from an advertising-based media organization to a subscription-led content platform as chief marketing and strategy officer.

    Gupta’s attempts to mix data, technology, and storytelling as an engineer who transitioned into a marketing executive have aided in the expansion of both consumer and technology firms.

    Gupta has previously worked in marketing at Freshly, Spotify, Healthgrades, Kimberly-Clark, and SapientNitro.

    Cryptocurrency companies have increased their marketing efforts, including high-profile advertising in this year’s Super Bowl by Coinbase Global and Crypto.com. 

    Kraken intends to provide structured products centered on staking as part of an effort to improve its existing offers for institutional clients.

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