According to a press release, the Latin American real estate giant La Haus will accept Bitcoin payments. The company, which is a market leader in Mexico and Colombia, will accept BTC transactions via the second layer payment solution Lightning Network.
According to the release, the integration will be supported by OpenNode as part of La Haus’s strategy to embrace crypto innovations and maintain its market leadership. The company conducts “completely” online transactions, and its integration with Bitcoin may broaden their appeal to crypto enthusiasts.
La Haus claims to have over 1 million monthly users and a $1 billion annualized gross transaction value. Furthermore, the company announced that it has raised $150 million in venture capital funding from investors such as Bezos Expedition, Endeavor Catalyst, Greenspring Associates, and popular singer Maluma, among others.
La Haus has recognized Bitcoin’s value in Latin America as an asset that provides financial security and access to low-cost transactions, particularly via the Lightning Network. The region has one of the world’s largest unbanked populations. As a result, its citizens have been among the first to adopt cryptocurrencies.
Rodrigo Sánchez-Ros, President of La Haus, stated the following about the company’s Bitcoin payment integration:
“We are committed to making homeownership accessible and feasible for millions of people throughout Latin America,” said Rodrigo Sánchez-Ros, president of La Haus. As we expand throughout Latin America, Bitcoin may be able to solve some of the issues associated with purchasing a home in local currency. The Bitcoin and real estate markets have a great deal in common.
Bitcoin is being used to pay for tens of thousands of properties.
The initiative will be launched in Kahala, a luxury housing development on the Mayan Riviera’s Playa del Carmen. Bitcoin will be accepted as payment for condominiums. Later on, the initiative plans to expand its BTC integration to include more of its products.
According to the press release, La Haus has approximately 80,000 properties that will be available for purchase in Bitcoin at a later date. Kevin Adekayode, OpenNode’s Head of Operations, stated:
We are thrilled to be working with La Haus, a forward-thinking company that refuses to accept the status quo. We are excited to harness the power of Bitcoin, a tried-and-true platform for secure, instant, compliant, and traceable transactions.
In addition to Bitcoin integration, La Haus hired former Colombian administration Digital Transformation advisor Jehudi Castro-Sierra. Castro-Sierra was hired as the company’s Vice President of the Future. Castro-Sierra responded to the announcement of La Haus by saying:
Bitcoin enhanced by Lightning enables more efficient instant global settlement. La Haus is utilizing cutting-edge technology to connect to this all-inclusive open monetary network in order to better serve its customers. We’ll keep innovating, looking into web3, tokenization, and disintermediation initiatives.