• Lazio’s primary sponsor is Binance

  • Binance has announced a multi-year partnership with Lazio, an Italian football club. To promote the launch of the Binance Fan Token Platform, it will become the club’s primary jersey sponsor.

    SS Lazio and new Binance interactivity

    The new platform is open to the public today, Wednesday, October 13, 2021, with the LAZIO Fan Token issued through Binance Launchpad, with the goal of taking the team’s brand to the next level. The goal is to provide fans with a more meaningful engagement experience through unique rewards based on engagement, interactivity, and gamification.

    The Lazio Fan Token (LAZIO) is the team’s official utility token, and it allows fans to interact with the team. It will be available to Binance users through the Launchpad, and then on Spot, with credit card and peer-to-peer purchases.

    Binance Fan Token is a utility token that powers the fan experience and connects teams and brands with their fans all over the world. Holders of these tokens will be able to unlock exclusive “fan moments” such as one-time experiences, limited edition NFTs, exclusive voting rights on certain club decisions reserved for fans, and collectible badges.

    SS Lazio, also known as Lazio, is one of Italy’s premier football clubs. Founded in 1900 in Rome, Italy, the club has won numerous prestigious titles, including two Scudettos, seven Italian Cups (Coppa Italia), three Italian Super Cups, a UEFA Cup Winners’ Cup, and a UEFA Super Cup.

    Laziness and new technologies

    Lazio is currently ranked sixth, alongside Juventus, Atalanta, and Bologna, with European champion Ciro Immobile among their key players. Maurizio Sarri, who won the UEFA Europa League with Chelsea and the Scudetto with Juventus, is the club’s manager.

    The club has hosted many world-class players over the years, including Roberto Mancini, Sinisa Mihajlovic, Diego Simeone, Alessandro Nesta, Miro Klose, and many others. It currently has over 1.5 million fans in Italy and a digital fanbase of over 2.5 million followers on social media.

    Claudio Lotito, president of Lazio, stated:

    “Our partnership with Binance will enable us to expand our digital presence and connect with our fans and followers in ways we have never done before.” Engaging our fan base with emerging technologies and leveraging Binance’s reach opens up new possibilities for our club’s brand activation and future support. We hope to bring S.S. Lazio fans from all over the world closer to the club with the help of Binance. The LAZIO Fan Token truly brings our club’s players and success closer to fans all over the world.”

    Changpeng “CZ” Zhao, CEO and co-founder of Binance, added:

    “Sports fans can benefit from this revolutionary fan-engagement and gamification solution in a variety of exciting ways.” Fans can collect Binance Fan Tokens and rare NFT offerings, have exclusive voting rights on certain club decisions reserved for fans, unlock unique Fan Badges and rewards based on their level of engagement, collect signed merchandise, and even meet their favorite teams in person. Binance Fan tokens are an exciting way for fans to engage more meaningfully with their favorite teams, as well as for teams to truly embrace their fans in return.”

    What's your reaction?