McDonald’s non-fungible token (NFT) will be the first from the company. Employees and customers will each receive 188 examples.
McDonald’s China announced the “Big Mac Rubik’s Cube” to commemorate 31 years in the mainland market. The NFT celebrates three decades in business in China by opening a new Shanghai-based headquarters.
“McDonald’s is a young and trendy brand that is always paying attention to fashion trends and cutting-edge technology,” says Zhang Jiayin, CEO of McDonald’s China. “At this special time, we use the form of NFT to share McDonald’s innovation, digitalization, and trend art with employees and consumers,” he continues. According to the CEO, McDonald’s China is the first domestic catering brand to drop and NFT.
McNFT’s first appearance at the Golden Arches
The first McDonald’s China token has been dubbed the “Big Mac Cube,” after one of the restaurant chain’s most iconic sandwiches. The so-called “three-dimensional dynamic digital creative work” was inspired by the chain’s brand spirit as well as the physical shape of the new Shanghai building. The Big Mac Cube is the first of 187 NFTs that McDonald’s China plans to release in the future.
McDonald’s is not the only fast food restaurant that has entered the NFT game. Burger King also debuted an NFT collection in September. The “Keep it Real Meals” were obtained by visiting Burger King, ordering a specific meal, and scanning one of the six million QR codes printed on the meal boxes.
NFTs were also introduced by Budweiser and Taco Bell in 2021. In August, the former updated its Twitter page with a photo of a beer NFT that it had purchased for around $29,102. The company also paid around $100,000 for an Ethereum domain name. Meanwhile, Taco Bell announced taco-themed NFTs on Rarible in the form of images and GIFs.
Meanwhile, in El Salvador, McDonald’s became the first in the region to accept Bitcoin as a payment method.