Miss Universe Thailand has partnered with Bitkub Group to bring non-fungible tokens (NFTs) to the pageant.
Miss Universe Thailand 2021 will be the first pageant to include NFTs as part of the competition. The pageant has partnered with Bitkub Capital Group Holdings, a Thai cryptocurrency exchange that aims to bridge the gap between “non-tech users” and blockchain technology. The exchange offers multi-crypto wallets and is designed to be simple to use.
With NFTs and digital asset solutions, the Bitkub Group is now bringing blockchain to beauty pageants.
Bitkub is bringing blockchain technology to beauty pageants.
In the aftermath of the COVID-19 pandemic, the Miss Universe Thailand 2021 pageant “aims to re-establish its role as a beacon of hope and trust for the masses, while also empowering belief through its concept of “Power of Passion,” according to a statement. The pageant winner will go on to represent her country at the Miss Universe 2021 pageant in Eilat, Israel.
Bitkub Group will give competitors access to its Bitkub Academy to learn about cryptocurrency and blockchain technology. Bitkub will also incorporate NFTs into the competition through collectible trading cards of each pageant participant. As part of their prize, the winner will also receive digital assets.
In a statement, Topp Jirayut Srupsrisopa, Founder and Group CEO of Bitkub Capital Group Holdings Co., LTD., said the collaboration “coincides with our strong belief that passion can be a powerful driving force that changes one’s life, as well as the world, for the better, much like Bitkub Group believes blockchain technology will revolutionize the world.” The collaboration with Miss Universe Thailand, a prestigious entertainment platform with over tens of millions of viewers that supports the capabilities and roles of women in society, has proven to be a positive direction for the collaborative effort of creating change in the community, as well as being a people’s voice to ignite hope and inspiration.”
The Miss Universe Thailand crown will also be featured as a limited-edition NFT in Bitkub Chain’s first play-to-earn game, ‘Morning Moon Village.’