• NBA superstar LeBron James has registered a trademark for the NFT Collection

  • LeBron James will join a growing list of celebrities who have jumped on the NFT bandwagon. The L.A. Lakers forward was spotted filing four trademark applications for non-traditional items (NTFs) and virtual collectibles.

    @KondoudisLaw, a trademark attorney, tweeted about the submission. It was unclear when or on what platform the collection would be released. CoinGape was unable to reach James for comment right away.

    The basketball player, 37, is no stranger to the crypto realm. Earlier this year, he was seen conversing with his younger self in a Super Bowl commercial for crypto.com.

    Digital memorabilia of James are already available on the NBA’s officially licensed “Top Shots” marketplace, which is run by Dapper Labs. According to Yahoo Sports, a top shot showcasing a slam dunk by James went for $400,000 in April of last year.

    A growing number of celebrities are investing in NFTs.

    James’ entry into NFTs places him among a growing number of celebrities and artists in the space. On Tuesday, music producer SIA disclosed that she was a regular user of the NFT marketplace OpenSea under the alias Bianca de Medici. The artist also has a Twitter account with the same name and over 18,000 followers.

    Last year, rapper Snoop Dogg released an NFT album incorporating memories from his childhood. Paris Hilton sold a Barbie-themed collection for $1.1 million, and rapper Eminem earned $1.8 million through a giveaway. Elon Musk, the owner of Tesla, has also been an active player in the NFT community, and it was recently reported that he purchased a Bored Ape NFT for 600 ETH.

    Celebrity involvement is increasing, pointing to a surge in NFTs since 2020. According to Dapp Radar research, the NFT industry will be worth $24.9 billion in 2021, up from $95 million in 2020.

    While their pace appears to have halted in 2022, NFTs look to have become a crypto community fixture. The Metaverse’s expanding popularity has also reinforced the concept of digital ownership advocated by NFTs.

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