On Tuesday, Grammy-winning DJ Steve Aoki and comic book creator Todd McFarlane announced the launch of a non-fungible token (NFT) marketplace. The marketplace, dubbed “OddKey,” is “designed to empower creators to showcase and sell authenticated digital art,”.
“A lot of people ask [me], ‘Hey, what advice can you give to a young musician or artist to make their music stand out?'” ‘There’s so much music out there, how do I stand out?'” Aoki stated. “[And] that is the entire point of creating this marketplace.” [That] artist can now be found in the company of Todd McFarlane and Steve Aoki. Here’s a place where you can actually communicate with other artists and creators [on the same level].”
McFarlane, who created one of the best-selling comic books of all time, will soon be auctioning off original Spawn art as NFTs on the market.
“This isn’t about Steve and Todd,” McFarlane said. “The big win here is that we’re opening up that opportunity to other creators and giving them the same chance that we’re giving ourselves.”
“Steve and I both agree that we will have succeeded when we become irrelevant in our [marketplace.]” There will be a lot of talent [in OddKey]. There will be so many other [great] artists who will say, ‘Yeah, Steve had a good run.’ Todd had a good run, but they’re the old guys, aren’t they?'” McFarlane said. “That’s a triumph.”
If fans “ever have any hope of owning any Spawn artwork or any [of his] artwork [after] 1992, you’re going to have to go here,” the Amazing Spider-Man artist added.
Aside from OddKey, Aoki has been a heavy investor in NFTs for over a year, first selling his debut NFT collection “Dream Catcher” on Nifty Gateway for $4.25 million.
According to Aoki, “there is no doubt that we are moving towards a digital economy.” We are transitioning from cash to cashless. People are becoming less and less interested in [the] physical.”
“When you look at future generations, kids between the ages of 10 and 20 are living in their own metaverse [right now].” They’re occupied with Fortnite and Call of Duty. “It’s already normal for them to spend their money in those places,” he explained. “That’s essentially [what happens] when they buy a game skin.” They’d rather spend that $20 on something like the outfit they’re wearing in Fortnight than on a t-shirt they’re going to wear to school.”
Metaplex, an on-chain protocol for buying and auctioning digital collectibles on the Solana blockchain, will power OddKey.