The Italian Football Federation entered the crypto scene this week. According to reports, the Euro 2020 champions will launch the $ITA fan token, following in the footsteps of many of the country’s domestic clubs. $ITA will be available on the Chiliz Blockchain after it is released on Socios’ platform.
What are the benefits of the Italian Football Federation Fan Token for me?
The Italian Football Federation’s adoption of crypto and NFTs aims to bring fans closer to their favorite teams. In essence, Fan Tokens are digital assets that grant owners access to poll voting rights, VIP rewards, exclusive promotions, AR-enabled features, games, and competitions.
Furthermore, fans can put their skills to the test! There appears to be an opportunity to compete against other fans from around the world. This will include digital activities such as games, competitions, and quizzes. You can also earn rewards both digitally and in person! Finally, holders have exclusive access to content.
Socios and Chiliz
Socios is a platform based on Chiliz, a blockchain service provider. They are the driving force behind a slew of fan tokens in the sports industry. The partners provide blockchain-based tools to sports and entertainment entities. By all accounts, their goal is to bring fans closer to their favorite clubs – all through the use of fan tokens.
Essentially, they establish the framework for ensuring certification. They claim that this enables teams and brands to “engage and monetize their audiences.” They have previously worked with PSG, the UFC, Manchester City, and many others. They are now introducing themselves to the Italian Football Federation.
Football is, without a doubt, the most popular sport in Italy. Their team is the second most successful in World Cup history, having won the competition four times. In fact, the country’s domestic league is frequently regarded as one of Europe’s “big five” football leagues. Many players have played in Serie A, including Cristiano Ronaldo, Diego Maradona, Giorgio Chiellini, and Zinedine Zidane. With so much money invested in the sport and its fans, this is clearly a great market to target.