• NYDIG has partnered with the Houston Rockets basketball team and plans to pay the team in Bitcoin

  • The transaction appears to be part of a larger strategy for Rockets owner Tilman Fertitta, who is also the chairman and CEO of a restaurant chain that recently launched a Bitcoin rewards program.

    As part of a partnership aimed at promoting crypto education and adoption, the New York Digital Investment Group will pay the National Basketball Association’s Houston Rockets franchise in Bitcoin.

    The Houston Rockets announced on November 16 that the New York Digital Investment Group, or NYDIG, would become the team’s official Bitcoin (BTC) services partner and platform. As part of the agreement, NYDIG intends to rename some of the Rockets’ premium seating at Houston’s Toyota Center the ‘Bitcoin Suites.’

    The agreement with the NYDIG appears to be part of a larger plan for Rockets owner Tilman Fertitta, who is also the chairman and CEO of Landry’s Restaurant Group. The company announced last week that it would launch a BTC rewards program for its restaurants and that it is already accepting BTC payments.

    Fertitta, who is worth an estimated $6.3 billion, also owns a few hotels and five casino resorts across the United States through Landry’s and other ventures. At the time of publication, there had been no reports of BTC or other cryptocurrencies being accepted at these locations. However, Fertitta stated in June that his holding company intended to begin validating blocks on the Akash Network.

    Many major basketball franchises in the United States have partnered with companies dealing with digital assets and blockchain technology this year in the crypto space. In October, Voyager Digital announced a partnership with the Dallas Mavericks in order to make cryptocurrency more accessible through fan engagement. Coinbase has also recently signed a multi-year sponsorship agreement with the NBA to be its exclusive cryptocurrency platform partner.

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