• Okcoin hires Randi Zuckerberg, a former Facebook spokesperson, to expand its female user base

  • Okcoin now has many women in key leadership positions, including CEO Hong Fang and Mandy Campbell, head of content and brand.

    Okcoin, a cryptocurrency exchange, has announced that Randi Zuckerberg, the sister of Meta CEO Mark Zuckerberg, will join the platform’s brand advisory council in an effort to attract more women to crypto.

    Okcoin announced on Thursday that, in addition to hiring Zuckerberg, the exchange would invest $1 million in an effort to reach a 50 percent female user base by 2025. Zuckerberg was Facebook’s former director of market development and spokesperson until she resigned in 2011, after which she founded her own social media firm and the Zuckerberg Institute, a program aimed at educating business leaders, entrepreneurs, and students.

    “Crypto and this new era of wealth creation should be open to everyone,” Zuckerberg said in a video promoting her decision to join the crypto exchange. “I’ve joined Okcoin’s advisory council to help support that mission and bring more women into the crypto world.”

    With Zuckerberg’s hiring, Okcoin will have many women in key leadership positions at the exchange, including CEO Hong Fang and Mandy Campbell, head of content and brand. Fang told ULTCOIN365 last year that the crypto exchange would see a significant increase in female users in 2020, with half of female users on the platform in the first quarter being new.

    “Historically, women and other marginalized groups have been locked out of the traditional financial system,” Fang said in response to the $1 million pledge. “Cryptocurrency is upending this norm with the wealth-creating opportunities provided by decentralized finance, but women continue to be underrepresented.”

    Okcoin, which was founded in 2013, is one of the world’s oldest cryptocurrency exchanges, and it has steadily expanded to serve customers in over 190 countries. Despite having its headquarters in the United States, the exchange received regulatory approval to operate in Malta and the Netherlands in July.

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