• Over $1 million in bids are received by NFTs linked to Indian film star Amitabh Bachchan

  • The NFT scene in India received a significant boost when Amitabh Bachchan’s NFT series earned $1 million ($966,000) in bidding that began on November 1 and ended on November 4. The highest bid was made for the actor’s performance of “Madhushala,” a poem written by his father, Harivansh Rai Bachchan, consisting of 136 verses.

    The NFT saw bids for this much-loved piece of art, in which the poet’s son recites a series of his father’s most acclaimed poems, exceed $756,000. Other items in the auction included autographed vintage posters and other items related to his work, identity, and stardom over the course of a 50-year career.

    Amitabh Bachchan’s NFTs have been eagerly awaited by his fans and crypto enthusiasts in India and abroad since news of the actor’s foray into the crypto world broke about a month ago. NFTs starring a 79-year-old host of the Hindi adaptation of “Who Wants to Be a Millionaire” on Sony TV, Amitabh Bachchan, aired during Diwali, India’s festival of lights. Indians splurge on shopping and invest in jewelry, real estate, and vehicles in the run-up to this festival.

    During the weeks leading up to Diwali, media outlets covered stories about new investment options such as crypto coins and NFTs. NFTs linked to the Big B, as Amitabh Bachchan is affectionately known due to his larger-than-life image, appear to have been perfectly timed to capitalize on festive season spending.

    “In this digital age, NFTs have opened up a new world of opportunities for me to engage with my fans even more than before.” “The successful auction of my NFTs, some of the most treasured and personal moments of my life and career, were so well received and invested in by my supporters,” the actor tweeted.

    Beyondlife.club, a newly launched NFT marketplace, hosts and trades Big B’s NFTs. For fans to win NFT gifts and bonus art pieces, the platform has set up a special Loot Box. The Loot Box had 5000 NFTs that sold out in an hour and received bids totaling $50,000.

    The auction’s other main attractions were limited edition digital posters of some of his films and a series of BigB Punks, which grossed $94,052 and $66,900, respectively.

    As NFTs prove to be new money-spinners for artists, musicians, writers, and poets, India’s bulky film artists with large fan bases are jumping on board in full force. Many celebrities are planning to launch their own NFTs.

    But one name stands out: Sunny Leone, who has been active in the Indian film industry for over a decade. Leone is a former adult film star of Indian descent from Canada. She was the first major Indian film celebrity to join an NFT marketplace with her personal collectibles.

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