• Pantera Capital leads a $10 million investment in Rarify, an NFT infrastructure startup

  • Rarify, which provides infrastructure to assist businesses in adding non-fungible tokens (NFT) to their platforms, has concluded a $10 million Series A funding round lead by crypto investment company Pantera Capital at a valuation of $100 million. Eniac Ventures, Greycroft, Hyper, and Slow Ventures were among the other investors.

    • The money will be used to speed up hiring and product launches with enterprise partners.
    • “Rarify removes the most significant barriers that businesses encounter when integrating NFTs to their existing goods,” Pantera partner Paul Veradittakit said in a press statement. “We’re thrilled to be working with the Rarify team to accelerate their growth trajectory and make NFTs more accessible to businesses and, by extension, consumers.”
    • Rarify’s goal is to provide an application programming interface (API) platform that allows businesses to easily design, administer, and expand NFT products.
    • Rarify presently provides commerce API infrastructure for marketplaces and applications looking to create end-to-end NFT experiences.
    • In addition, the company gives real-time API access to historical data for NFT assets across several blockchains, which businesses can leverage when developing decentralized finance and marketplace products.
    • “Opportunity is best captured by early adopters, and Rarify makes NFT accessible to more businesses than ever before,” stated Jon Oringer, founder of Pareto and Shutterstock. In September, Pareto took part in Rarify’s $2 million seed round.
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