• Pitbull Forms Alliance with Tezos-Based NFT Platform OneOf

  • Pitbull, an American rapper, has signed a multi-year deal with Tezos-based NFT platform OneOf. The collaboration adds to a growing list of crypto-celebrity collaborations that have bloomed in the year 2021.

    Armando Christian Pérez, better known as the rapper Pitbull (A.K.A. Mr. 305 and Mr. Worldwide), will evangelize the values and work of OneOf, a music-focused NFT platform backed by legendary music producer Quincey Jones, as part of a multi-year partnership. OneOf is already set to support digital collectibles for the Grammys in early 2022, and with the addition of international mega-star Pitbull, OneOf’s mission to cater to the NFT needs of the music industry is being fulfilled even further.

    Because of Pitbull’s massive international appeal, OneOf’s partnership could be viewed as a wise marketing decision. Pitbull has strong ties to Latin America (most notably Cuba through his Cuban parents), prompting speculation that the partnership was made with the expectation that the OneOf and Tezos brands will gain significant cross-border exposure as a result of their association with Mr. Worldwide.

    The collaboration adds to a long list of celebrity crypto partnerships formed in 2021, with the majority of them involving musicians, athletes, actors, and even astronauts. Pitbull is also expected to evangelize for OneOf initially, but the limitless nature of crypto may lead to him launching his own NFTs in the future.

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