• Shutterfly and a Fashion Icon Iris Apfel and Iris Apfel Collaborate on NFT Launch

  • Shutterfly, an e-commerce pioneer, has announced a collaboration with Iris Apfel, a legendary fashion icon, interior designer, and businesswoman. The collaboration will result in the release of the “NFT Holiday CryptoCard” collection, a three-piece NFT collection of rare and previously unseen holiday moments from Iris’ life.

    Shutterfly is a leading eCommerce platform dedicated to providing innovative, expressive, and personalized products and services. With such philosophies in mind, it’s no surprise that their collaboration with creativity-mogul Iris Apfel is brimming with vibrancy and character. To pay homage to Iris’ stylish and creative personality, each NFT incorporates a variety of artistic colors and textures, as well as iconic eyewear, a timeless staple of Iris’ wardrobe. Furthermore, each photo is encased in a one-of-a-kind holiday card design inspired by Shutterfly’s 2021 holiday collection.

    The collection will be auctioned off, with all proceeds benefiting the non-profit Boys & Girls Clubs of America. The auction will last a week, beginning on November 30th and ending on December 7th. A NFT Holiday CryptoCard can be purchased with either cryptocurrency or fiat currency.

    For over 160 years, the Boys & Girls Clubs of America have provided children with a safe place to learn and grow. Children are provided with a variety of high-impact youth development programs that focus on areas such as friendship, leadership, academia, and healthy living, thanks to the guidance of caring adult mentors.

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