The top dog in the European soccer non-fungible token (NFT) industry is expanding its list of partners to include Germany’s Bundesliga.
Fans, collectors, and fantasy football players will be able to play and trade with NFTs from the Bundesliga (first division) and Bundesliga 2 as part of its latest agreement (second divison).
Sorare now has deals with two of the world’s “Big Five” soccer leagues, which Sorare estimates have more than 3.5 billion fans worldwide, after announcing a partnership with Spain’s La Liga on Sept. 9 to make NFTs of all its players. Many of the world’s top soccer teams already have individual NFT partnerships with Sorare.
The Bundesliga, Germany’s top soccer league, earned $4.5 billion in revenue during the 2020-21 season, more than Major League Baseball earned during the same time period.
Sorare, based in Paris, recently completed a $680 million Series B round at a $4.3 billion valuation, while rival NFT developer Dapper Labs, which has a separate contract with La Liga to create NFT collectibles, completed a $250 million raise at a $7.6 billion valuation.
According to a press release issued by Sorare, the partnership with La Liga will bring video content to its platform for the first time in the form of “NFT Moments.” The Moments are similar to Dapper Labs’ popular NBA Top Shot product, which focuses on collectible basketball highlight videos.
“The Bundesliga is one of the best leagues in the world, home to some of the most exciting clubs and footballers on the planet,” Sorare CEO Nicolas Julia said in a press release. “We are thrilled to be working with them to launch our first NFT Moments.”