Because of its connection with Roblox, Spotify is the newest large firm to undertake a metaverse-focused effort.
The company’s latest effort intends to create a “sound paradise” including varied interactive experiences for its consumers, as noted in a series of tweets sent last week.
As a result, Spotify, the world’s largest streaming music and podcast service, becomes the first in its industry to investigate the metaverse. This was made feasible by Roblox, an open-world MMO game that has had great success in constructing virtual worlds, allowing users to create and share experiences in this new category.
Because of its web 3.0 activities, the platform was named one of the year’s 528 most groundbreaking firms in March. Prior to Spotify, prominent worldwide brands such as Nike, Ralph Lauren, and Visa undertook metaverse efforts in collaboration with the game.
Things to do on Spotify Island
Users who access Spotify’s island will be able to complete interactive tasks that will unlock exclusive material from the streaming company. For instance, you can gather heart icons spread across the surroundings and then swap them for merchandise.
Furthermore, the new atmosphere will enable unprecedented opportunity for interaction with artists. Those with technical skills will also be able to construct their own music tracks and beats using Soundtrap.
“Through this dynamic environment, we are building a place where fans can connect and create new songs together, hang out in digital locations, and have access to exclusive virtual products,” says a Spotify representative. Spotify Island is an audio paradise with everything.”
The island will be separated into sections based on musical styles. A K-Park, for example, is a reference to K-pop. Fans of South Korean music will soon have the opportunity to engage with famous figures in the business.
Finally, Spotify claims that artists and music creators will benefit from its metaverse as well.
The startup promises to provide musicians the opportunity to make their own virtual products and sell it to their followers.
Will Disney follow suit?
The Walt Disney Company is another large worldwide corporation interested in the metaverse. In a letter signed by CEO Bob Chapek, it is mentioned that the firm aims to study this technology both in its streaming service, Disney+, and in its theme parks throughout the world.
“…will take all of the fantastic things that we as a media corporation have with Disney+ and use it as a platform for the meta At the same time, we have something no one else does: the physical world, a world of our parks. And thus, if the metaverse is the melding of the real and the digital in one space, who can do it better than Disney?”
The CEO also emphasizes that the company’s future metaverse should not provide its users with a “passive” experience. Instead, he will focus on the “aggressive and ambitious technology agenda” that Disney has.
It appears that an increasing number of companies are launching activities in this area. According to studies, the metaverse business might be worth more than $600 billion by 2030.