The Grammy Awards Academy has partnered with eco-conscious NFT platform OneOf to launch a slate of commemorative NFTs on Tezos beginning next year.
The Recording Academy and the Grammy Awards recently announced a collaboration with music NFT platform OneOf to develop NFTs on Tezos, an open-source, PoS, and energy-efficient blockchain.
The collaboration will result in a slew of digital collectibles and experiences honoring and commemorating Grammy winners and nominees. Furthermore, the tokens will feature designs by some of the world’s most well-known crypto artists, as well as inspiration from the iconic Grammy Award itself. OneOf currently has the support of legendary music producer Quincy Jones, a 28-time Grammy winner.
The Academy stated that it chose OneOf because of its approach to building sustainable NFTs. Panos A. Panay, Co-President of the Recording Academy, issued an official statement that read:
“When considering [an] NFT partner, we were committed to working with a like-minded organization that prioritized artists, and we have unquestionably found that in OneOf.” As an Academy, we are always looking for new ways to help artists discover new forms of creative expression, as well as new ways for fans to interact with the artists they admire. OneOf shares that vision, and we are proud to partner with a long-term NFT company.”
Furthermore, the Academy stated that more information on the special collection would be revealed in January of next year. In addition, the professional honorary organization intends to donate a portion of the NFT proceeds to its scholarship fund.
Tezos-powered NFTs from the Academy and OneOf are expected to usher in a new era of musical NFTs.
According to reports, beginning with the 64th Grammy Awards, the Tezos NFTs will be released for three years in a row. Meanwhile, this significant collaboration with the Academy is yet another feather in OneOf’s cap. Furthermore, the revolutionary, eco-conscious NFT platform hopes to expand on previous collaborations with the annual iHeartRadio Music Festival. The two-day music festival, which debuted in 2011, is now OneOf’s official collectibles partner.
Lin Dai, Adam Fell, and Joshua James, all co-founders of OneOf, also commented on the Academy’s recent development. They praised the honorary society, saying:
“The GRAMMYs and the Recording Academy have been the premier representation, celebration, and advocacy partner for the artists, songwriters, and professionals who create the music we love for 63 years.”
The trio emphasized the critical role that NFTs can play in empowering the music industry in a revolutionary way. They also expressed their gratitude for collaborating with the Academy in ushering in a new era in the industry.
Another accomplishment for OneOf is its expanding partnership deals with well-known recording artists and musicians. Fast-rising debutante Doja Cat and Californian rap veteran The Game, for example, have already released NFTs on the platform. Alesso, Charlie Puth, H.E.R, and Jacob Collier are also collaborating with OneOf to release their own NFTs.
Aside from OneOf, several other celebrities and sports organizations are collaborating with NFT-focused platforms to capitalize on the boom. For example, the NBA recently collaborated with Dapper Labs to create NBA Topshot moments.