To bring the work of the famous Japanese artist Katsushika Hokusai into the digital realm, the British Museum is collaborating with LaCollection to launch digital postcards with reproductions of the artist’s paintings.
Katsushika Hokusai, a Japanese artist, is going digital.
Through a partnership with LaCollection, a French startup, the British Museum is venturing into the world of non-fungible tokens, aiming to turn works by famed Japanese artist Katsushika Hokusai into digital postcards for sale in the NFT market. Two hundred NFTs of the artist’s work will be available for purchase.
The British Museum’s Hokusai exhibition, The Great Big Picture Book Of Everything, will contribute half of the NFTs sold, with the remainder coming from the museum’s own collection, as well as 103 never-before-seen drawings discovered from the book. Digital images of well-known works, such as Under the Wave Off Kanagawa, Clear Day With A Southern Breeze, and Ejiri in Suruga Province, will be sold as NFTs.
How will Hokusai NFTs be sold?
The NFTs will be classified as “unique,” “ultra-rare,” “limited,” and “common.” According to Jean-Sébastien Beaucamps, CEO of LaCollection, the common ones will sell for $500. All NFTs will be sold on the LaCollection website, some at a fixed price and others through auction.
Cryptocurrency and fiat currency are accepted forms of payment. There is also the possibility of reselling NFTs on a secondary market, such as openseas.io, with the British Museum receiving 10% and LaCollection receiving 3%.
LaCollection is a fusion of art and technology.
According to LaCollection’s CEO, his company was founded on two passions: art and technology. He hopes that the NFT’s collaboration with the British Museum will introduce new audiences who have never visited the British Museum to their extensive collection of art.
He also hopes that this effort will help to democratize art and make it more accessible to a younger, international audience. Craig Bendle, licensing manager at the British Museum, agrees with Beaucamp, saying that it is critical for the museum to adapt to new markets and find novel ways to reach people who are inaccessible through traditional channels.