• The CW and Chronicle Have Joined Forces to Launch NFTs to Promote TV Shows PENN AND TELLER: LIE TO US

  • The CW Television Network has collaborated with the fan-focused NFT platform Chronicle to create 5,000 free NFTs to promote the TV show Penn & Teller: Fool Us.

    The CW Network recently announced that it has partnered with the fan-focused NFT platform Chronicle to capitalize on the potential of blockchain-based non-fungible tokens.

    As part of the collaboration, The CW will release a set of 5,000 free NFTs on the Chronicle platform. These NFTs will be digital collector’s cards featuring artwork from the magic competition TV show Penn & Teller: Fool Us. In addition to the standard set of NFTs, The CW is releasing 250 rare silver editions and 100 epic gold edition NFTs on Chronicle for purchase.

    In addition, as new episodes of the show air this season, The CW has decided to release video clips featuring Penn & Teller as NFTs.

    The CW’s decision to collaborate with Chronicle to launch their NFTs and promote the new season of the TV show is unsurprising. Tim Glover, who previously led fan experiences for the Jurassic World film franchise, and Jim Jin, a well-known blockchain investor and former Thorchain advisor, founded the platform. Their combined experiences form the ideal foundation for doing something monumental at the intersection of blockchain and the media and entertainment industries.

    Furthermore, over the last year, NFTs have made significant inroads into the media and entertainment industries. The desire among fans to own one-of-a-kind digital collections is palpable on social media. So, it appears that now is the ideal time for The CW to use NFTs as a smart marketing strategy to promote its TV show while also providing true fans with a valuable collectible.

    While expressing his thoughts on the matter, Hiram Norman, Executive Vice President, Digital, The CW, stated:

    “We’re excited to use NFTs to promote the new season return of PENN & TELLER: FOOL US and build a deeper connection with fans.”

    “Offering NFTs on Chronicle is the ideal way to boost fandom for PENN & TELLER: FOOL US by allowing fans to have authenticated ownership of these unique digital collectibles created for the show,” said Doug Neil, CMO of Chronicle.

    NFTs for the People

    The complex user interface of Web3 platforms is without a doubt one of the major barriers to the adoption of crypto – and its various use cases such as DeFi and NFTs. Users require a high level of technical knowledge to buy, sell, and trade NFTs and other crypto assets on decentralized platforms.

    When it comes to NFTs, it is clear that they have grown in popularity in recent months. However, the vast majority of people still do not understand how they can become a part of this expanding economy.

    Chronicle’s NFT platform aims to lower the entry barriers for average Web2 users. It uses the traditional Web2 architecture for its web and mobile applications in order to avoid the time-consuming process of integrating wallets and making token swaps to purchase NFTs while using decentralized platforms. By doing so, Chronicle eliminates the high transaction fees that users must pay each time they transact NFTs.

    Furthermore, most of us are still fans of (or have been conditioned to) email sign-ups and other centralized models. And the Chronicle team appears to understand that the only way to achieve complete decentralization is through a hybrid model. As a result, the platform combines the ease and flexibility of a centralized platform with the use cases of a decentralized one.

    Rather than integrating crypto wallets, Chronicle allows users to sign up with their email addresses and receive an integrated wallet to buy and store all of their NFTs. Furthermore, it intends to integrate popular payment platforms such as Stripe and PayPal, making buying and selling NFTs on Chronicle as simple as placing an order on an eCommerce site.

    Chronicle recently announced collaborations with the Copyrights Group to release NFTs of the well-known fictional character Paddington, as well as Pandas International, a non-profit organization dedicated to the conservation of endangered Giant Pandas.

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