Voyager Digital, a cryptocurrency trading broker, has signed a five-year deal with the NBA’s Dallas Mavericks, becoming the team’s first crypto brokerage and international partner.
“The Mavs are excited to welcome Voyager to the Dallas Mavericks family,” Mavericks owner Mark Cuban said.
“Crypto assets and applications are transforming business and personal finance.” “We believe that our partnership with Voyager will enable Mavericks and NBA fans to learn more about Voyager and how they can earn more from Voyager’s platform than traditional financial applications,” Cuban added.
As part of the agreement, Voyager and the Dallas Mavericks will collaborate to make cryptocurrency more accessible to a wider audience through educational and community programs, as well as fan engagement promotions.
The partnership also includes naming rights to the Mavs Gaming Hub, which serves as the Mavs NBA 2k League team’s official gaming and event venue. According to the press release, more information will be “announced at a later date.”
Steve Erhlich, CEO and co-founder of Voyager, shared Cuban’s enthusiasm for the partnership, saying the company “could not be more excited” about partnering with the Mavs. Voyager Bitcoin Broker
“Through this collaboration, we will be able to educate people all over the world on how to use cryptocurrency in their daily lives.” “Through crypto, we want to help people learn alternative ways to grow their wealth in order to achieve true financial freedom and build intergenerational wealth,” he added.
This partnership will be discussed at a press conference in Dallas today at 4 p.m. CT. It’ll be available right here.
Maverick’s owner is interested in cryptocurrency.
This is not the first time the Mavericks owner has dabbled in cryptocurrency.
The Mavericks announced in March of this year that they would accept Dogecoin as payment. One month later, Cuban stated that the franchise will keep any Dogecoin that Mavs fans spend on tickets and merchandise.
In May, Cuban stated that Dogecoin is “legit” and Bitcoin is a “financial religion.”
Cuban has also entered the DeFi arena, with varying degrees of success. In June, Cuban was hit by what appeared to be a rug pull.
“I was hit just like everyone else. The crazy part is that I got out because I thought they were increasing their total value locked sufficiently. “Then bam,” Cuban exclaimed.